THE STORYLINE (warning spoilers) The narrative is set in 1942 and has three main protagonists. The first is Elsi, imprisoned in the Lodz Ghetto with her mother and sister. Her mother has turned to prostitution to feed her children and attempts to terminate a pregnancy herself. Elsi takes her mother to the hospital. Willem is…
The maze that is marketing can often feel like you, the explorer, have been blindfolded, set at the start and told to go find the centre of the maze with no direction or help whatsoever. With such difficulty it’s a wonder why anyone would put themselves through building a business, but the truth is what…
For many entrepreneurs, the mysterious world of marketing seems like a dark forest, teeming with threats, potential problems, and all too often, results in an enormous sense of fear and overwhelm. This fear of marketing can be so damaging that it stifles innovation, hampers outreach, and leads to failure. But acknowledging this fear is the…
Marketing and sales are often lumped into the same category. They are seen as things that intermingle and work as one thing. You only have to visit the latest online jobs board to see the abundance of roles asking for sales and marketing, and worse, some who ask for marketing but the description of the…
Whether you’re a big business, a one-man-band data is important to measure the effectiveness of your marketing. However, an article in Marketing Week draws attention to the danger of focusing too much on data and budgets and not enough on the creativity and the development of fresh ideas that should be at the heart of…
When the Covid-19 crisis ripped through the world, it brought with it a change to the way we shop and consume as individuals and businesses. As a business owner, it’s often difficult to know how to respond to situations like this on our social media accounts, as just ignoring it and carrying on as normal…
