Curious about…
What is Creativity Coaching?
Creativity coaching is a form of coaching designed to help you move through creative blocks, reconnect with your ideas, and build a more sustainable and confident creative life.
It sits at the intersection of practical support and emotional understanding, which is why it tends to help in ways that purely tactical advice often doesn’t. Knowing what you should do is rarely the problem. Getting out of your own way long enough to actually do it usually is.
If you’ve ever felt stuck, creatively flat, paralysed by perfectionism, or disconnected from work that used to feel meaningful, creativity coaching addresses the layer underneath those feelings, not just the surface symptoms.
What Creativity Coaching Actually Involves
At its heart, creativity coaching is a collaborative process. It starts with understanding where you are, what’s flowing, what’s blocked, what you’re avoiding and why, and then works with you to find practical, personalised ways forward.
Depending on what you need, this might involve:
- Identifying the root cause of a creative block rather than just trying to push through it
- Working through perfectionism, fear of judgement, or creative self-doubt
- Building a more sustainable creative practice that fits your real life
- Finding clearer ways to talk about and share your work
- Developing confidence in your creative voice and your right to use it
- Untangling the emotional resistance that sits underneath marketing struggles
Creativity coaching isn’t therapy. It isn’t mentoring. And it isn’t someone telling you what to do.
It’s a supported, practical process of figuring out what’s getting in the way and finding your own way through it.
How Creativity Coaching Differs From Other Types of Coaching
Other coaching focuses on different things…
General life coaching tends to focus on goals, habits, and accountability. Business coaching focuses on strategy and growth. Creativity coaching sits in its own space, it works specifically with the creative self, the emotional life of creative work, and the particular struggles that come with trying to make things, share things, and build something meaningful.
Because my background spans creative writing, NLP, marketing, and coaching, the support I offer tends to address both the emotional layer underneath creative struggle and the practical layer of what to actually do next. Most support sits in one camp or the other. This brings both together.
“Sara helped me…
to feel more relaxed and less worried and anxious”
Who Creativity Coaching is For
Creativity coaching is for anyone who feels blocked, stuck, or disconnected from their creative work
And, wants practical, honest support to find their way forward.
In practice, that often means:
- Writers who have lost momentum, confidence, or their sense of direction
- Creative business owners who feel overwhelmed by visibility and marketing
- Artists, makers, and creatives who know what they want to do but can’t seem to begin
- Anyone who has been carrying a creative block for so long it’s started to feel permanent
Most people who find their way to creativity coaching aren’t looking for coaching specifically. They’re looking for a solution to a problem. And often, the problem turns out to have more layers than they initially expected.
The Principles Behind The Resources on This Site
Even if formal coaching isn’t what you’re looking for right now…
The principles behind creativity coaching shape every tool, workbook, and resource you’ll find here
That means everything is designed to address both the practical and the emotional side of creative struggle. Not just what to do, but why it feels hard, and how to make it feel less so.
If you’re not sure where to start, the resources page is a good place to begin. The free tools in particular are designed to give you an immediate, practical first step.
“Sara helped me…
to see the small steps and her examples really made it clear.”
Browse support options:
A Note on my Approach
I believe everyone is creative. Not in a vague, inspirational-poster way, but genuinely.
Creativity gets suppressed, buried, talked out of us, and worn down by years of being told it isn’t practical or serious or worth pursuing. What coaching and creative support can do is help you find your way back to it.
My approach is calm, honest, and practical. I don’t believe in pushing harder, showing up louder, or forcing creativity to perform on demand. I believe in understanding what’s actually getting in the way, and finding the smallest, most sustainable step forward from there.
My
Qualifications and Experience
What can I bring you anyway? Let’s find out…
MA Creative Writing — First Class, Teesside University
BA Hons English with Creative Writing — Teesside University
CCA Advanced Creativity Coaching — Dr Eric Maisel
CCA Introduction to Creativity Coaching — Dr Eric Maisel
NLP Master Practitioner Certification – Wild Coaching Global
Life Coach Master Practitioner Certification – Wild Coaching Global
15 years professional marketing experience
Published historical fiction author
Where to go Next
If this page has answered your questions and you’re ready to explore practical support, here are a few good places to go next:
> Browse resources and downloads — practical tools available now
> Explore creative block support — if feeling stuck is the main issue
> Browse creative writing support – if your writing is just not working
> Build creative confidence — if self-doubt is getting in the way
> Read the FAQs — for more answers to common questions
> Get in touch — if you have a specific question I haven’t answered here